Heiske Nonnekes

EMEA Supply Chain Segmentation lead
Amgen

Heiske is the Supply Chain Segmentation lead within Amgen for the EMEA region. She drives Supply Chain integration and the implementation of required capabilities to ensure that the various customer segments are served in the optimal way. Besides this, she leads the development and deployment of the site strategy and initiates programs where needed to move the organization in the right direction. These programs vary from leadership development to the development of technical capabilities.

Check out the incredible speaker line-up to see who will be joining Heiske.

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Conference day one – Tuesday 19 April 2016

Tuesday, July 4th, 2017

13:35 Segmentation in Africa and the Middle East: How can you define your customers and what are the key decisions and drivers to add value?

Heiske heads up the introduction of new Amgen medical products in Europe for Operations including supply chain design and implementation, SKU strategy, launch/ drug in channel strategy, manufacturing, logistics & distribution, customer support and life cycle management. Heiske focuses on problem solving and execution to implement new strategies and ensure new products reach the market quickly and efficiently.

Els is accountable for new product introduction, product life cycle management and product supply planning for the EEMEA region. In her role, Els is currently investigating how differentiation between customer requirements can help optimise supply chain for the customer, with a focus on how the market is built to define her supply chain strategies.

What are the best ways to segment your customers to determine your optimum supply chain?
How can you best work with wholesalers and distributors in the region to implement customer segmentation?
How can you define an effective strategy for high value products?
How can you make the right decisions for a region where shelf life requirements are extreme and you cannot meet customer requirements through relying on high inventory?