Richard Codner

Richard is responsible for MSD's supply allocation system in Europe, the first such system in pharma. Richard is viewed as a leading pioneer in the ‘Route to Customer’ initiative, where he successfully completed projects to create efficiencies in the end-to-end supply chain. Richard has also identified the important of partnering with wholesalers to develop revenue-enhancing services capitalizing on the strengths of wholesalers in the trade channel.

•What are the opportunities to collaborate with wholesalers and distributors to increase visibility?
•How to work with the wholesaler to meet commercial needs outlined by the business
•How to ensure oversight of local distributors and wholesalers when the pharma company has no presence in the country
•What tools and technologies should you put in place to achieve visibility?