Logipharma 2016 (past event)
19 - 21 April, 2016
44 (0) 20 7368 9854
Tom Atkinson
Head of Strategy & Transformation, Global Supply Chain at AZ
AstraZeneca
Conference day two - Wednesday 20 April 2016
Friday, August 4th, 2017
09:00 ALL STAR PANEL: How can you influence senior management and the commercial team to implement a new segmentation strategy and add commercial value to the business?
A truly engaging panel of pharma supply chain leaders discuss their latest strategies to increase put supply chain towards the forefront within their company.
• To what extent can segmentation significantly improve customer service and can it really add commercial value?
• How can supply chain influence the commercial team to implement a segmented strategy?
• How can you make sure segmentation will reduce costs to ensure it is really worth the investment?
• What can pharma learn from FMCG in segmentation through distribution channels?
• To what extent can segmentation significantly improve customer service and can it really add commercial value?
• How can supply chain influence the commercial team to implement a segmented strategy?
• How can you make sure segmentation will reduce costs to ensure it is really worth the investment?
• What can pharma learn from FMCG in segmentation through distribution channels?